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Hacking Customers' Technology Adoption Cycles

YCombinator just released their semi-annual application for companies to incubate.  One of the new questions this time around is “How will you get users?”  I think that is a great question to think...

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My Biggest Frustration With Google AdWords

Last week, I had an opportunity to talk with Andy Brice, who sells software for wedding seating plans and the like.  He is an absolute genius with AdWords, and gave me some ideas on ways to improve my...

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Japanese Disaster Micro-Update

Apologies for not posting this earlier — I put notices on my business websites but forgot that a lot of folks know me solely through the blog: I live in Gifu, which is quite far from the earthquake...

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Some Perspective On The Japan Earthquake

[日本の方へ:読者が日本語版を翻訳してくださいました。ご参照してください。] I run a small software business in central Japan.  Over the years, I’ve worked both in the local Japanese government (as a translator) and in Japanese industry...

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Software For Underserved Markets

They’ve posted my talk at Business of Software 2010.  I highly recommend watching the video first, prior to reading the slides. Software For Underserved Markets View more PowerPoint from Patrick...

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Appointment Reminder at 6 Months

<Plug> The guys at AppSumo approached me and said “Hey, we’d like to do a video of you talking strategy with Andrew Warner.  You guys script it, we’ll edit it and sell it.”  Ordinarily I don’t...

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Speaking At Microconf — Free Ticket Inside

I met Rob Walling of Software By Rob at the Business of Software conference last year, after a couple years of swapping emails.  He and I hit it off, largely since we come from similar places on the...

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Don't Call Yourself A Programmer, And Other Career Advice

If there was one course I could add to every engineering education, it wouldn’t involve compilers or gates or time complexity.  It would be Realities Of Your Industry 101, because we don’t teach them...

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I Saw An Extremely Subtle Bug Today And I Just Have To Tell Someone

This post will not help you sell more software. If you’re not fascinated by the inner workings of complex systems, go do something more important. If you are, grab some popcorn, because this is the...

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Productizing Twilio Applications

This post includes video, slides, and a full-text writeup. I recommend bookmarking it if you’re on an iPhone right now. I make extensive use of Twilio (a platform company that lets you do telephony...

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Design and Implementation of CSV/Excel Upload for SaaS

I usually write more about marketing/sales than I do about actually making software products, but I have recently been working on the product side a little more intensively for Appointment Reminder....

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